This mixed-methods study explored how self-identified “food conservers” in the U.S. reduce food waste at the household level. Researchers conducted surveys and interviews to understand participants’ motivations, strategies, and perceived challenges in reducing waste. The study found that successful food conservers often used proactive meal planning, creative use of leftovers, and strong personal values around frugality and sustainability. Importantly, participants reported that conserving food was not only about avoiding waste but also about fostering healthier eating habits and saving money. These insights highlight potential approaches for designing consumer education programs that emphasize positive identity and behavior reinforcement rather than focusing only on waste reduction.

Citation: Balto, G., Palmer, S., Hamann, J., Gutierrez, E., Liu, Y., & Prescott, M. P. (2024). Learning what works: A mixed-methods study of American self-identified food conservers. Journal of Nutrition Education and Behavior, 56(3), 173–183. https://doi.org/10.1016/j.jneb.2023.12.003.